Categories: Articles

Facebook Is Going To Follow You Everywhere With Atlas

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It’s not a long segment – about 5 to 10 minutes every week – about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you’re interested in hearing more of me blathering away. I’m really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

It was Advertising Week in NYC last week and everyone was talking up Facebook and Atlas. What is this? Facebook will now help brands track consumers outside of Facebook.
Don’t confuse this with related searches on YouTube and Amazon recommending books to you. This is your usage and digital persona being tracked to target advertising towards you.
Ebay owns PayPal. It was announced this week that PayPal was going to separate and become its own company. Does this make two massive companies or does this mean that PayPal was doing better than ebay?:
Not that there’s a trend here, but HP is going to break their business in two as well. Separating their PC/Printer business from their other business units.
Do we have to start thinking about what might happen when Alibaba comes to North America?
Alibaba’s founder, Jack Ma was fascinating on 60 Minutes.
Windows 10 is coming… yes, another operating system and there is some good buzz around it.
App of the week: Apple‘s Passbook.