Categories: Articles

Digital Marketing Conference 2006 – Day Two

Day two of the CMA – Canadian Marketing Association – Digital Marketing Conference 2006 and the excitement continues to build. This morning is being kicked-off by C.C. Chapman on the topic of Podcasting. C.C. and I met in the hotel lobby at 7:30 am to head over to the venue. On any given day this early morning rise would not be an issue, but we had a late night. Joseph Jaffe, the Inside PR guys (David Jones and Terry Fallis), Mark Evans, Stuart MacDonald, Michael Seaton, Bryan Eisenberg and more Bloggers and Podcasters then you can shake an RSS feed at were invited to a private dinner. Good times.
C.C. killed it today – what an amazing presenter. It’s funny how a guy who just got into marketing gets it so naturally. Great content and the crowd was uber interactive. Much more than any other speaker – they were jumping in with great questions. One of the best questions was, “what is the Podosphere?” I think it made us all realize that sometimes we drink too much of our own Kool-Aid.
Another highlight was Joseph Jaffe closing out the day. His topic – the traditional interactive agency – took shot at what we’re doing, how we’re doing and what we need to be thinking about. As always, Jaffe was pithy, funny, irreverent and passionate.
Closing thought: I’ve been going to Toronto about three times a month for the past few years. This is the first time that I did not want to go back home to Montreal. I have vacation tomorrow and, again, I was so jazzed, that I just wanted to dive back in.
Special thanks goes out to Kiran and the whole professional staff of the CMA, who pulled together a great organizing committee (thanks for allowing me to be a part of it) and an incredible event.
We’re going to have a tough time topping it next year.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.