Categories: Articles

Comments Comments Everywhere

New micro-sharing platforms are everywhere. Be it Twitter, your status on Facebook or even FriendFeed, there are many (more places) to drop little notes, thoughts or insights. Couple that with a Blog and/or Podcast and your ability to publish your message is simple, easy and free (if you have the time). But, how are you handling the comments?

Have you noticed that people connected to you on Facebook can now comment on your status updates? It’s not that new of a functionality, but it should give you pause to realize just how much your content is constantly and consistently being scrutinized. As one of the ways to manage all of this micro-content, you can even set yourself up so that when you tweet on Twitter that content becomes your status on Facebook. If you thought that might make your life more manageable, think again. With people adding comments on your Blog, on Twitter, on FriendFeed and on your Facebook status, being available to curate and manage all of the comments on top of the content you are creating is time consuming.

Getting lots of comments is a good thing. It means people are interested in the content you are creating. Having said that, the more places and chances that people have to comment, the tougher it is organize from a personal stand-point, but more importantly, the tougher it is to archive the information in some kind of manageable format.

The whole idea behind commenting was to create a story – one that has the thoughts of the content creator and those of the community and audience in the same space. How is one supposed to keep the flow and logic going when the comments can appear in any one-three locations?

How do you manage your comments and keep the flow of the content going?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.