Here’s a quick read for you this weekend: ClickZ published an article yesterday called, Who’s In Control? By Rebecca Lieb. It is an excellent overview on brand democratization and how the Internet is really peeling away at the wall between consumers and marketers.
Lieb also highlights many of the more popular consumer generated content that helped spawned the term Web 2.0.
I love this quote from the article:
“Control is long gone and its only replacement is a combination of acceptance, flexibility and mutual respect between consumer and marketer.”
Are marketers ready for this?
Read more here: ClickZ – Who’s In Control? By Rebecca Lieb.
I realize, in writing this article, that I'm opening myself to a lot of criticism…
Episode #1056 of Thinking With Mitch Joel is now live. This conversation with Mike Michalowicz…
Welcome to episode #1056 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Mike…
Is there one link, story or idea that stopped you this week… and made you…
For most of my professional life, I was taught how to write “properly”. I started…
Did we need to define music that was created with samplers and computers differently than…
This website uses cookies.