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Clicks, Comments, And Cage Fights?

I only had one thought when I heard this news (and it’s a reference that few might get): “What in the wide, wide world of sports is a-goin’ on here?”

Now for some context…

In recent weeks, Meta/Facebook/Instagram/WhatsApp leader, Mark Zuckerberg, has been posting more and more about his interest in Jiu Jitsu, mixed martial arts and the UFC.
After competing (and winning) in a local Jiu Jitsu tournament, Zuckerberg spoke at length about his training and his love for martial arts on the Lex Fridman Podcast.
In a weird social media exchange, Tesla/SpaceX/Twitter leader, Elon Musk, challenged Zuckerberg to a cage match.
Then, UFC leader, Dana White, got involved.
Then, UFC hall of famer, George St. Pierre, tweeted that he would train Musk.

And now… here we are?

Is this happening?
Is this just more Twitter trolling?
Some are touting this as the biggest fight in the history of the world.
Some are touting this as “peak tech bro.”
Some have other opinions.

Should billionaire business leaders now reduce themselves to this kind of circus sideshow?

Is this a joke?
Is this real?
Is this all just a simulation?

What is Tech Tuesday?

Every Tuesday – for just a few minutes – I join Heather Backman (my old buddy from her days on CHOM FM and Jack 103) on the air at 95.9 Star FM to give a quick blast about the current state of technology, media and Internet culture.
We call it Tech Tuesday (and we do it in just a few minutes).

Once the segment goes live on 95.9 Star FM, I will post it here for you to listen in, learn, share and engage.

https://api.soundcloud.com/tracks/1551594010

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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