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Cindy Anderson On The ROI Of Thought Leadership – This Week’s Six Pixels of Separation Podcast

Episode #987 of Six Pixels of Separation – The ThinkersOne Podcast is now live and ready for you to listen to:

Cindy Anderson is on a mission to bring clarity, standards, and serious business impact to thought leadership. As Global Lead for Engagement & Eminence at IBM’s Institute for Business Value and the Global Thought Leadership Institute, Cindy has spent years leading one of the most ambitious research efforts ever undertaken on this topic. The result is her new book, The ROI of Thought Leadership – Calculating the Value That Sets Organizations Apart, co-authored with Anthony Marshall. In it, Cindy reveals what more than 4000 C-level executives told IBM about how they consume, value, and act on thought leadership, and why some content drives sales while most gets ignored. In this conversation, we unpack what truly makes someone a thought leader, why AI is simultaneously diluting and accelerating the field, and what it means to play at the top of the marketing funnel with 156% ROI on the line. This isn’t about personal branding… it’s about strategic business outcomes. We also explore how trust, frequency and format shape impact, and what companies must do to avoid audience fatigue. For anyone who creates, funds or is trying to measure thought leadership this one’s essential listening. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via Apple Podcast or whatever platform you may choose): #987 – Six Pixels of Separation – The ThinkersOne Podcast.

Before you go… ThinkersOne  is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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