Categories: Articles

Canadian Internet Advertising Revenue To Top $801 Million In 2006

That’s a pretty great email subject title to get.
It came in the form of a press release from IAB Canada (full disclosure: I am the Vice Chair, Quebec for IAB Canada – but I did not see this news until the press release hit the wire).
There are way too many juicy tidbits to cover in a Blog posting, but you can read the full press release here: Canadian Internet Advertising Revenue To Top $801 Million In 2006 – IAB Canada Press Release.
Here’s one chunk of info that got me thinking:
“2005 Canadian Internet Advertising Revenues reached a new high of $562 million dollars for the year. The 2005 actuals represent an 8 percent increase over the $519 million originally estimated by the IAB for 2005; and a 54 percent increase over the 2004 figure of $364 million. Of the $562 million received by Canadian Online publisher sites in 2005, approximately $124 million or 22 percent of ad dollars were allocated to the French Canadian market.”
Good numbers? That’s only about 6.5% of total ad spend in Canada.
Imagine when this hits double-digits?
Bigger questions: when this hits double-digits, and you know it will, who will do the work?
We’re heading toward a major HR crisis in the digital marketing space. Those who are in-the-know are going to command salaries that most companies won’t be able to afford. Then there are those who are in school studying this space – if that’s you, get passionate. My guess is they’re not teaching you about this new marketing world. We’re well beyond well-structured websites that are search engine friendly and game for conversion.
Check out the full press release here: Canadian Internet Advertising Revenue To Top $801 Million In 2006 – IAB Canada Press Release.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.