Categories: Articles

Business Book Reviews In 140 Characters (Or Less)

"Tribes (Seth Godin): Tribe=social network. Anyone can lead a tribe. You should lead a tribe."

One glance at Twitter and you will note that we are moving from a snackable content society into something much smaller. In an effort to keep pace and to bridge Foreword Thinking – The Business and Motivational Book Review Podcast (which has been woefully silent for the past little while) for future plans, I am introducing a new project titled, BizBookReview, which you can view here: Twitter – BizBookReview. The idea is simple: use the existing Twitter platform as a place, community and location to post 140 character (or less) business and motivational book reviews. The one above was about the book, Tribes, by Seth Godin.

Anyone can (and should take part) – not just by following, but by creating reviews as well.

You can simply follow the BizBookReview feed to keep up-to-date on the reviews, or you can take part and write your own reviews. Those can be sent via email or "direct message" to either my personal Twitter account or to the BizBookReview one. Anybody who follows the BizBookReview account on Twitter will be followed back (unless it’s pure spam), but the real fun is in creating your own reviews.

This is an experiment.

There are no immediate plans for BizBookReview and there was even less up-front strategy about getting started. I’m still trying to sort out what Foreword Thinking is going to become in 2009 and, in the interest of full disclosure, if this becomes about me agonizing over what to post on a daily basis, it will fail. We all read great business and motivational books (and some not so great ones) and my hopes are that everyone (yes, you!) joins in and creates some (or many). How great would it be to see different reviews of the same books?

What are you waiting for? Head over to BizBookReview, follow along and try your hand at creating some content.

Happy quick reading and reviewing.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.