Categories: Articles

Bum Rush The (Book) Charts With Joseph Jaffe On October 21st

I was just listening to the latest episode of Joseph Jaffe‘s Across The Sound Podcast (episode #92). He’s starting to ramp up his efforts for the launch of his sophomore book, Join The Conversation, by attempting to get as many people as possible to purchase the book on the same day (October 21st, 2007) in the hopes that it will top the charts at Amazon.com.

Being such a big fan of his first book, Life After The 30 Second Spot, I’m willing to help out and spread it to this community as well (feel free to spread the word yourself).

Jaffe is taking this cue from the Bum Rush The Charts program that ran a few months back. The intent of Bum Rush The Charts was to get an indie rock band (Black Lab) to the top of the iTunes music charts. I have also seen many similar book drive campaigns where authors leverage each other’s database and offer incentives (like free audio downloads, e-books and more) to incite their audiences to unite behind a specific date to drive sales.

I like this type of marketing initiative because it hits on some core concepts that make Digital Marketing so powerful:

1. This type of campaign can’t work unless you have a strong database with loyal consumers.

2. If you understand your database and watch the results of this time-specific campaign, you can gain some quick insights into how your list converts to action.

3. Programs like this exemplify the true power of Word of Mouth Marketing – but for the sake of Digital Marketing, I like to call it, Word of Mouse Marketing.

4. It’s really driven by the community and has some great grassroots campaign elements.

5. It’s cheap, simple and fast. The Marketer working on this campaign doesn’t have to stress over mechanicals and other issues. It’s all digital… it’s all good.

I was going to buy a double handful of Joseph Jaffe’s Join The Conversation for myself, Twist Image and some of our clients regardless, so I’m happy to wait until October 21st, 2007 when we – as Marketers – can help out a fellow Marketer and Bum Rush The (Book) Charts.

Here’s the direct link to bookmark for Jaffe’s special date: Amazon.com – Joseph Jaffe – Join The Conversation.

Jaffe also Blogged about it over here: Bumrush The Charts – Join The Conversation Edition.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.