Categories: Articles

Blogs: A Marketers' Secret Weapon – Montreal Date Set

There has been a lot of back and forth on this, so please accept my apologies. A date has been set for my full-day seminar – Blogs: A Marketers’ Secret Weapon.
The Montreal date will be June 27th, 2006 from 9:00 am – 4:30 pm and the location is still TBA.
Blogs: A Marketers’ Secret Weapon is being presented by the CMA – Canadian Marketing Association.
Here is the seminar description:
“Blogs are quickly becoming a marketers’ secret weapon or worst nightmare. Join us for an interactive look at how to set-up and manage a successful Blog. In this full-day session you will get specific insight into the basics and beyond, including how content can be developed for a Blog that will build tremendous buzz. You’ll learn why trackbacks, permalinks and pinging (Blog-talk for linking and link sharing) is not only easy and simple but highly effective. We’ll also look at how a corporate website can find the right ‘voice’ to create a powerful Blog, and you will see how, within 48 hours, we managed to get our keyphrase of choice on the first page of Google for a term that returned over 1,00,000 results. We will also breakdown and explain the technology of it all, including RSS, XML and the many other Blogging technologies that make ‘personal instant publishing’ one of the easiest ways to build buzz, loyalty and rocket to the top of the search engines.
Bonus: see how Podcasting, Moblogs and Vlogs will change the marketing landscape forever.
This is your marketing primer on Blogs.”
For more information and registration, please go here: CMA – Canadian Marketing Association – Blogs: A Marketers’ Secret Weapon – Montreal.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.