Believable Marketing

Episode #359 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

I have known Tom Asacker for close to a decade. How smart is he? Whenever someone attempts to define what a brand truly is or what branding means, his name comes to mind. Yes, that powerful. One of his earlier books, A Clear Eye For Branding, is still a regular read for me when I feel like branding is becoming something fuzzy, once again. His most recent book, The Business Of Belief, is another smart, short book that is deep and long in wisdom. Tom Peters called this book, "profound," and Seth Godin called it, "a little book with a big idea." For my dollar, Tom writes passionately and intelligently about business, branding and marketing. I’m thrilled he agreed to come on to the show. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #359.