Categories: Articles

Balancing Paid And Organic Search Listings Free Webinar

Looks like the kind people at Jupiter Webinar are offering up a freebie entitled Balancing Paid And Organic Search Listings on October 13, 2005 at 2:00 pm.
According to the email registration is free to qualified attendees (not exactly sure what that means, but I am sure you can figure it out as you are filling out the registration form).
Presenting will be Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise. Chris is a good man. He was partially responsible for getting me a speaking gig at the last Search Engine Strategies Conference in Toronto.
Here is the description of this Balancing Paid And Organic Search Listings according to the email:
“If you get plenty of ‘free’ listings, there’s no need to go the paid route, right? Wrong – what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there is no need to worry about the free results. Wrong again. Why not gain free traffic if you’re relevant?
This Jupiter Webinar explores why and how you need to achieve a balance between free and paid campaigns.
Attend this Webinar and learn:
– Why it’s important – and profitable – to have top listings in both paid and free results.
– The different strategies for optimizing paid vs. free listings.
– How to find a balance between providing searchers with information and a sales pitch.”
Here is the sign-up link: Balancing Paid And Organic Search Listings Free Webinar.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.