Categories: Articles

Alert: Creating An Air Canada Flight Alert

I have to admit I love the technology but I hate the experience. This is a common stress/frustration I endure as I scowl the web.
I do love the fact that Air Canada allows you to hop on their site and create a flight notification on the status of your travel. Here’s the rub: it takes four clicks and you then have to maximize the window just to get there. Yet it says, clearly, on the homepage “Flight Notification.”
I want to use it…. quickly. It’s also hampered by doing those four clicks on links that are all over the place and not in the same “mouse zone.”
All this and it’s only two clicks to buy Travel Insurance.
Bad usability equals bad experience equals people talking badly about your business.
Usability matters and I’d love to know what the website analytics say.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.