If you’re interesting in the advertising industry, this is a must-have download. Ad Age released today The Ad Age FactPack – a fifty-three page PDF document that is the “2006 quick reference synopsis of the year’s marketing and advertising data.”
I have no clue why Ad Age just gives it away, but I’ll take it. The Ad Age FactPack is chuck full of information that includes who the top advertisers are, the top megabrands and a whole lot more.
The Ad Age FactPack is divided into three parts: Advertising and Marketing, Media and Agency Report, so there is plenty of information regardless of where you sit on the client – agency fence.
I was especially interested in Page 50 – Top Interactive Agencies.
You can download the full report here: The Ad Age FactPack – 4th Annual Guide To Advertising And Marketing (registration required).
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