Categories: Articles

A 60 Second Movie From A 140 Character Tweet

If you thought the notion of snackable content was crazy, this should make you nuts…

Arjun Basu is one of the more interesting people on Twitter (full disclosure: by day, Basu works at Spafax which owns enRoute Magazine and he has become a personal friend). Each and every day, he creates a "twister" – a 140 character short story on Twitter. They are funny, smart and awkward.

Here’s a sample:

"They tolerated the ennui of their jobs, bought off by promises of spectacular riches sometime in the future. At retirement, they bought guns."

Arjun has nearly 8500 followers of his Twisters and one of those followers, James Cooper, made a minute-long film based on the above tweet. The film was recently named a finalist in the Filminute competition (voting is still open).

You can view (and vote) for the short film here: Life – James Cooper.

It’s interesting to think that a tweet on Twitter inspired a one-minute film. It makes you wonder if the next step is that a tweet inspires a full-length Hollywood blockbuster.

(side bar: Arjun also tweets about media and life here: @spafax_arjun)

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.