22 comments

  1. Hi Mitch,
    Long time reader, first time commenter 🙂
    I was surprised to read the sentence “I’m a huge fan of Business Insider”. In fact, at first I thought it was sarcasm. I feel very differently about the site, so I’m very intrigued by your point of view, and would love to find out more.
    For one, you are the first person I have ever encountered who uses the word “linkbait” in a positive context. Beyond that, BI’s horrible link policy and their practice of using “slideshows” for no other reason than to generade ad page views have given them quite a bad name in publishing – see, for example, http://www.marco.org/2011/09/23/business-insider.
    I’m not bringing this up to start an argument on the Internet, I am genuinely interested in your opinion on this, and thought the topic of ad-centered vs. user-centered content production might make for an interesting topic to write about.
    Rian

  2. Mitch,
    I’m also a noob to the blog. I have to begin by complimenting these great insights you’ve made. I feel that AOL, in my mind at least, has this stigma that prevents them from being taken seriously at all in a post Google world (maybe just in my ecology of the web 2.0, I dunno know). Midst this realization your post has elicited a question in my mind: what other companies maybe in the same mis-represented or stigmatic position? I literally laughed out loud at the cd-rom reference. I used a stack of those CD’s (probably 6 months worth) to lift my alarm clock to face level while i was in college. As a tech fan, I had no problem leaving AOL behind in favor of companies I saw as developing much more “important” contributions to the future. You have made me not just re-think AOL, but a handful of companies. A second notion this post left me with was what an interesting position AOL’s marketing left them in. It just didn’t seem to me that as of, maybe, 2003 anybody under the age of 65 was taking AOL seriously. To see how they move forward may be material for a masters class in marketing bootstrap-pullupsmanship (although I’m sure it won’t be called this, it should be). Thanks for a thoughtful post, and please keep up the excellent work on the podcast which I adore.
    John C.

  3. I hadn’t really thought much about AOL’s business model, or their impact on the media, until this post. Come to think of it, I hadn’t really thought about AOL as much of an asset in quite some time. I had no idea they were acquiring such a diverse stable of interesting properties. This was an eye-opener. I now realize I’ve been too focused on the obvious and need to cast a wider net. Or maybe not, since that’s your job. You write, I’ll read. Thanks!

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