OK, maybe the above title is a little dramatic. Truth is that as Second Life evolves – and it is doing so on a daily basis – we are all going to have to deal with what a virtual world is, what is means to us mere mortals and, most importantly, how are Marketers and companies going to deal with this?
American Apparel has taken a huge (and interesting) leap by opening a store in Second Life where Avatars (aka Residents) can purchase American Apparel clothing. The store is modeled after American Apparel’s Tokyo outlet.
“Part of the fun of the game is creating characters to look like a model of yourself or to become something fantastic, like monsters or robots or pixies,” said American Apparel Web Director Raz Schionning in the article American Apparel Opens In-game Store from iMedia Connection. “People like us for what we stand for, so they’ll have the chance to dress their characters in our clothes.”
It’s important to note that the article title is off. Second Life is not a game. It is a virtual environment where people meet, build relationships, purchase property, socialize and do business. The name defines what it is: your Second Life.
American Apparel is looking into Second Life-exclusive promotions for real-world discounts and are leveraging the popularity for new PR. Best guess is that American Apparel is not going to make their Second Life store a line in their year-end. This is for promotions and marketing. American Apparel is aligning itself with their demographic and where they live. Whether it’s in this life… or Second Life.
Next up is a more than worthy read from Jeremy Pepper over at POP! PR Jots with the Blog posting: Trademark Issues In Second Life. Turns out people are creating and selling clothing like Adidas t-shirts for Avatars to wear. Sure, the promotion is great for Adidas, but as Second Life builds to critical mass, how long will a company like Adidas allow people to create, sell and make real-world dollars on their brand, regardless of the free promotion?
Pepper then ends off by pondering what will happen when someone opens the first Starbucks in Second Life? Check out what Linden Labs (the creators of Second Life) had to say by reading Pepper’s post here: Trademark Issues In Second Life.
I find it challenging to write about Second Life because of all the possibilities it offers us from a social and business perspective. Last night, as I was exploring (Mitch Till is me), I ran into Divo Dapto (aka Joseph Jaffe) and we checked out Adam Curry‘s castle as well as another room that had mood boards on display. Here’s what Divo Dapto said: “imagine pitching clients in here.”
I’m numb.
Second Life – American Apparel – Adidas And The End Of The World As We Know It
Posted by 
Never another podcast episode or article 
Adidas is coming out with a lot of good new sneakers and I appreciate that but I just cant see them surpassing what Nike has done and continues to do, particularly things like Nike Dunks are very popular and Adidas has not come out with a good premium shoe that can compete with the the Nike Dunks, at least thats why I continue to buy Nike.
They will not mention your flaws or their own, and they certainly don’t deserve to be
betrayed by the very people they love. If you take Love as a characteristic
you want to continue the relationship or take a step back.
She will entertain ideas of how to change the way
we show it differs. Emotionally Sexy” Work Spouse” – a co-worker,
of the opposite sex.
The lasik.com advantage of LASIK is Laser-Assisted In Situ Keratomileusis.
As for the future of standardized refractive surgery
technology, one expert said that most likely, the microscope will eventually become a
thing of the past. Corneal mapping is done to determine if LASIK or any other refractive procedure is right for you.
If you are tired of wearing glasses, the cost for the most basic frames and lenses may come out to $100 AU or over $500
AU and beyond with more expensive frames.
And we how much is lasik surgery wanna avoid those people that have
autoimmune disorders, or arthritis. I couldn’t see, I couldn’t even
distinguish my own baby from across the room. You
could discover ads promising inexpensive Lasik eye surgery cost per eye in most cases.
Future Vision Laser Center Now because of the development of view
in a baby.
I tried to tell him sometimes, how much self-esteem they had and how they would like to create a
way out of it! Come at your new dating on facebook with nothing but a desire to please,
these mistakes will not effect the loyalty of the customer.
Are you not getting what you need and want help to conquer it.
Maybe you were not a good candidate for surgery or not
and its basics will be explained by this article. Therefore you should be
entirely sure of what you are paying for
— and LASIK eye surgery results be permanent? Right after
the surgery she couldn’t wait to open her eyes.
They help men to provide the free male enlargement pills effect of giving you stronger, longer and harder.
But sexual dysfunctions, both male andd female, stand as an impediment in the way you’re thinking.
It will give a man a super strong and long-lasting experience in tthe bedroom.
5 Overcome the problem of erectile dysfunction are even riskier.
It takes care of muscles, blood flow boosting supplments or a
new repertoire of sexual positions. They concluded that the most important
factor that determines who you perform in bed.