I received the latest e-newsletter update from Kevin Roberts. Roberts is CEO Worldwide of Saatchi + Saatchi and also author of Lovemarks – The Future Beyond Brands. In a March 14th Blog posting, Kevin Roberts In Montreal, I spoke about his amazing presentation to the Conseil Quebecois Du Commerce De Detail about what it takes to create an authentic and lasting relationship with customers.
Now, you can read Kevin Robert’s Lovemarks speech (minus the gorgeous slides and hilarious commercials) at Kevin Roberts: Retail Council Of Quebec.