Six Pixels of Separation - The Blog
June 21, 2009 7:38 AM

Half Of Your Twitter Efforts Are Wasted - The Trouble Is We Don't Know Which Half

As popular as Twitter is, we're starting to see some startling statistics about who is really using it, what they're using it for and what is going on behind the curtain.

Last week, HubSpot released a second version of their State of the Twittersphere report (which you can download here: State of the Twittersphere 2009). According to their report the statistics below were collected from their online tool Twitter Grader with information from over 4.5 million users.

Check this out:

  • 79.79% failed to provide a homepage URL
  • 75.86% of users have not entered a bio in their profile
  • 68.68% have not specified a location
  • 55.50% are not following anyone
  • 54.88% have never tweeted
  • 52.71% have no followers

At the bare minimum 70% of the people on Twitter won't tell you who they are, where they are located or how to connect to them. That doesn't sound very "social" at all.

On top of that, over half of those people don't follow anyone, have never tweeted and how no followers. So, what's the point? Are most of these "people" not really "people" and simply bots? Or, do the majority of people who sign up for Twitter have no idea what they're getting themselves into, what the point is or how to really use it?

What do you think is behind these stats?

(hat tip Chris Brogan)

By Mitch Joel