Blog Archives February 2008
February 29, 200811:53 PM

Yves Behar Gives Good Marketing Quote

Yves Behar is a world-leading designer. At TED, he's talking during the How Do We Create? session (this year,the TED Conference is based around the theme of "Big Questions"). In discussing his design process, where he thinks creativity comes from,... Read more

By Mitch Joel

February 28, 200811:29 PM

Ideas Worth Spreading

There is tons of hype and interest around the TED Conference. While this is my first time attending, having watched almost every one of the talks over at TED Talks for the past little whiles makes everything I see live... Read more

By Mitch Joel


February 27, 200812:46 PM

Search Engine Optimization, Affiliate Marketing And Other Deep Dark Secrets

Fact: if people can figure out a way to make more money, they will. And, it doesn't matter if it's online, offline or otherwise. Bloggers love to engage in flame wars, and why should Bloggers who have a focus on... Read more

By Mitch Joel

February 26, 200811:56 PM

What Motivates You?

There are a couple of thoughts rattling around my noggin' today. For perspective, I'm currently bouncing around on a United flight from Halifax to Chicago (lots of turbulence). The flight was severely delayed, so I have no idea if I... Read more

By Mitch Joel

February 25, 2008 9:12 PM

Social Media Marketing Full-Day Seminar Comes To Montreal, Ottawa, Toronto, Calgary And Vancouver

As part of my commitment to IAB Canada - Interactive Advertising Bureau (full disclosure: I sit on the Board of Directors), I will be teaching my full-day seminar on Social Media Marketing on the following dates across Canada again this... Read more

By Mitch Joel

February 23, 2008 8:05 AM

PodCamp Toronto Is Happening Today And Tomorrow

If you're in or around the Greater Toronto Area this weekend, and are looking for some Social Media, Web 2.0 and/or Podcasting inspiration, please make sure to head over to Ryerson University and attend the always-free and self-organizing unconference glory... Read more

By Mitch Joel

February 22, 200810:24 PM

iBand iPhone And The Power Of Ethical Hacking

Have you checked out iBand? They're the latest musical sensation to sweep YouTube (almost 1.5 million views). The trio have hacked two Apple iPhones and a Nintendo DS. The results are awesome. It also proves that creative people can (and will)... Read more

By Mitch Joel

February 22, 200811:31 AM

Social Media Journey Unfolds - Check It Out

On January 26th of this year I had a Blog posting titled, Social Media Journey, that told a very cool story about how the rock band Journey had discovered their new lead singer, Arnel Pineda, through YouTube. It is a... Read more

By Mitch Joel

February 21, 2008 5:43 PM

Respect My Authority - Social Media Analytics

If people like Avinash Kaushik are all excited over the notion of Web Analytics 2.0 and getting beyond the "what are they doing" and into cool metrics like sessions, downloads, actions and other telling ways of seeing who's doing what... Read more

By Mitch Joel

February 20, 2008 9:35 PM

Common Sense Is Not So Common... Especially When It Comes To Advertising

According to Wikiquote, the saying, "common sense is not so common" is attributed to the French Writer and Philosopher, François-Marie Arouet (also known as Voltaire). I find myself thinking about that quote a lot lately. I also catch myself picking... Read more

By Mitch Joel

February 19, 200811:03 PM

The Costanza Effect - New Thoughts On Old Marketing

It has to be one of the best episodes of Seinfeld ever (granted, I'd probably say that about every episode), but there is the one where our friend, George Costanza, gives up on (pretty much) everything and decides to do... Read more

By Mitch Joel

February 18, 2008 6:34 PM

BIL And TED Conferences = Excellent Adventure

How many times do you have that "need to smack myself in the head" feeling for not having thought of an idea? Well, here we go again. I'm pretty excited to be heading out to Monterey, California next week to... Read more

By Mitch Joel

February 16, 2008 4:29 PM

Does 3,495 Views On YouTube Mean It's Viral?

On February 12th, 2008 (about four days ago) I posted a video to YouTube called, Apple Macbook Air Sony Vaio Parody. I did three things after that: I wrote this Blog posting called, Apple Macbook Air Sony Vaio Parody -... Read more

By Mitch Joel

February 15, 200811:48 PM

How The Print Publishing Business Is Saving Itself

I love the publishing business. I started my career as a Journalist and quickly became the Publisher of three magazines. To this day, I love walking into magazine stores. The sad reality is that there is simply less and less... Read more

By Mitch Joel

February 14, 200811:46 PM

My True Love

As Valentine's Day comes to a close, it felt like the right time to focus on passion. With all of these channels to be connected to - from Blogs to twitter - I'm constantly amazed by what people are passionate... Read more

By Mitch Joel

February 13, 200811:56 PM

Join The Conversation By Joseph Jaffe - A Book Review

How are your New Year's resolutions coming along? We tend to talk about those a lot all through January, and then never mention them again from February on (I think we all know why). The main resolution I made was... Read more

By Mitch Joel

February 12, 2008 7:34 AM

Apple Macbook Air Sony Vaio Parody - My First YouTube Attempt

I've been Blogging about my Sony Vaio ultra-portable laptop for a long time. I'm also extremely tempted to grab a new Apple MacBook Air. As I contemplate my purchase, I thought I would demo what my Sony Vaio can do,... Read more

By Mitch Joel

February 9, 2008 7:44 PM

Bloggers Acting More Like Companies And Companies Acting More Like Bloggers

There was a lively discussion last night over dinner here in Calgary. I met up with Doug Walker (World Rock Paper Scissors Society, Webwalker Blog, Shill Podcast) and the always awesome, Lisa Walker (Hill And Knowlton). We were discussing how... Read more

By Mitch Joel

February 8, 2008 8:33 PM

Online Social Networks And Advertising Don't Mix

With all of the excitement surrounding online social networks like Facebook, MySpace and Bebo, a couple of chinks in the armour are already appearing. Most recently, Mark Zuckerberg appeared on 60 Minutes and said that advertising is the main revenue... Read more

By Mitch Joel

February 7, 200810:35 PM

Third Tuesday Montreal Kicks Off On February 19th, 2008

It is now becoming a well-known event and gathering in Canadian cities like Toronto, Vancouver and Ottawa, and it has now made its way to Montreal. On February 19th, 2008 at Lolita Lounge (96 Sherbrooke Street West - corner Saint-Urbain)... Read more

By Mitch Joel

February 6, 200811:54 PM

The Google Effect Goes Mass Media

Long-time followers of the Six Pixels of Separation Blog know about our tireless efforts to continually pound into and each and every Marketer's skull the importance of managing your brand online. Chris Anderson (author of The Long Tail and Editor... Read more

By Mitch Joel

February 5, 2008 9:51 PM

My First Video Chat But I Need Someone To Chat With - Can You Take Part?

In the midst of one of the craziest months we've had at Twist Image (and I mean that in the best possible way), Joseph Jaffe - author or Life After The 30-Second Spot and Join The Conversation and Blogger/Podcaster over... Read more

By Mitch Joel

February 4, 200810:54 PM

Schfifty Five Ways To Viral Video Success

Um, this makes me laugh. No clue why. And, I'm not the only one. ... and it seems highly viral as of late. Maybe there is no real formula to making a video viral other than capturing the imagination (and... Read more

By Mitch Joel

February 4, 2008 7:42 PM

Podcasting - You're Listening... You're Really, Really Listening

By the looks of this news item from eMarketer: Heard The Latest About Podcasting? it seems like Consumer adoption to audio Podcasts is definitely on the rise. The news is based on the recently issued eMarketer report, Podcast Audience: Seeking... Read more

By Mitch Joel

February 2, 2008 8:23 AM

Tales From The Fishbowl - The Top Four Shifts In Media

Everybody has multiple customer service complaints. It's human nature to tell and share a story once you feel that you have been wronged. In a Social Media world - where sharing that story with the world is only a Blog... Read more

By Mitch Joel

February 1, 200810:24 AM

Sarah Silverman and Matt Damon - Hollywood Insider Stuff (Who Knew?)

A little Friday fun and further evidence how great content finds its way to the Web, and is able to have a shelf-life well beyond the slated broadcasting time doled out by the big (and traditional) television networks. When videos... Read more

By Mitch Joel