Blog Archives January 2008
January 31, 200811:04 PM

The Future Of Advertising Today

There are still grumblings about Facebook and their Beacon mess. What were they thinking? Did they actually believe that people would enjoy having everything they did tracked and then broadcast to their network? What about their recent foray into Social... Read more

By Mitch Joel

January 30, 200811:28 PM


According to Wikipedia, "A shill is an associate of a person selling goods or services or a political group, who pretends no association to the seller/group and assumes the air of an enthusiastic customer. The intention of the shill is,... Read more

By Mitch Joel

January 29, 200810:44 PM

Second Life - Here's Who Is To Blame...

Have you been watching the Second Life and Virtual World backlash lately? I find it all a little funny. You have Disney scooping up Club Penguin for lots of millions, newly-formed agencies cutting major Brand gigs and deals with some... Read more

By Mitch Joel

January 28, 200811:56 PM

Come Work With Me At Twist Image In Beautiful Montreal

I rarely use this Six Pixels of Separation Blog to talk about the comings and goings at Twist Image, but we have had an incredible year of growth (great clients and fun projects). We had done our projections for 2008,... Read more

By Mitch Joel

January 26, 2008 4:56 PM

Social Media Journey

“'I was frustrated about not having a singer,' explains guitarist Neal Schon, 'so I went on YouTube for a couple of days and just sat on it for hours. I was starting to think I was never going to find... Read more

By Mitch Joel

January 25, 200811:49 PM

Google Eats Advertising For Breakfast

In another step to making itself self-aware, Google announced this week that it has spent the past year working with Publicis on "the sharing of proprietary technical knowledge, as well as insights about advertising and media planning and buying, and... Read more

By Mitch Joel

January 24, 200811:55 PM

Mobile Marketing Is Not Mobile Advertising

On the flight home from the Strategy And Innovation Forum, I could not stop thinking about the keynote presentation by Andy Nulman from Airborne Entertainment and Blogger over at Pow! Right Between The Eyes (in the interest of full... Read more

By Mitch Joel

January 23, 200811:57 PM

Acquisition Versus Retention - New Thoughts On An Old Argument

While attending the Strategy And Innovation Forum in Orlando today, I had the pleasure of presenting on the topic of Social Shopping with Carrie Johnson from Forrester Research. We each did a twenty-minute presentation with about fifteen minutes of... Read more

By Mitch Joel

January 23, 2008 7:48 AM

Retro-Blogging And Bad Internet Connectivity

It was done with the best intent, but failed. Yesterday en route to the Strategy And Innovation Forum in Orlando, Florida, I had two Blog postings (now viewable below) ready to go. When I checked into the hotel, there... Read more

By Mitch Joel

January 22, 200811:55 PM

The One Thing You Should Never Do

Okay, there must be more than one thing (I think we've all seen "those" Websites), but when it comes this Six Pixels of Separation Blog, my Podcast and my ever-pending first book, the one thing I will never do is... Read more

By Mitch Joel

January 21, 200811:28 PM

PodCamp Toronto Is Just Around The Corner - February 23rd - 24th, 2008

Have you attended an unconference yet? Do you even know what an unconference is? You should. The unconference movement has been picking up serious steam over the past two years and Toronto is about to get the second PodCamp Toronto.... Read more

By Mitch Joel

January 19, 2008 3:48 PM

How To Make Money By Giving Something Away For Free

This Social Media - Web 2.0 world we've all come to embrace might well be causing some serious business issues that all of us will have to face in the coming years. While there is no economic proof of this,... Read more

By Mitch Joel

January 18, 200811:51 PM

Get Yourself To Presentation Zen

Do you have a passion for presenting? Are you already feed deep in Blogs like Presentation Zen, Great Public Speaking and Guy Kawasaki's How To Change The World? Have you read the book Give Your Speech, Change The World by... Read more

By Mitch Joel


January 17, 200811:56 PM

Knowing When To Adjust Your Marketing

The music industry continues to be a great barometer for understanding when to adjust your Marketing initiatives. There's no denying that the music industry was built on Marketing, and that there are plenty of lessons Marketers can pull from the... Read more

By Mitch Joel


January 16, 200811:39 PM

Apple MacBook Air Versus My Sony Vaio

In yesterday's post - MacBook Air - Apple Does It Again... And Me Wants - I was all hot and bothered by Steve Jobs from Apple and his announcement about the new Apple MacBook Air - an ultra-portable laptop. As... Read more

By Mitch Joel

January 15, 2008 4:32 PM

MacBook Air - Apple Does It Again... And Me Wants

While it was one of the worst-kept secrets, Apple unveiled (in usual stellar Steve Jobs style) the new MacBook Air today. Loyal readers of Six Pixels of Separation already know my penchant and passion for ultra-portable laptops. My highly talked... Read more

By Mitch Joel

January 14, 2008 9:51 PM

A Good Day For Marketing

I came across two news items that struck me today. First up was a news item from BtoB Magazine titled, American Marketing Association Releases New Definition of Marketing. You ready? Here it is: "Marketing is the activity, set of institutions,... Read more

By Mitch Joel

January 12, 2008 8:00 PM

Google Does It Again (And More)

Google continues to grow. For the month of December 2007, Hitwise ranks the percentages of all U.S. searches as follows: 1. Google - 65.98%. 2. Yahoo - 20.88%. 3. MSN - 7.04%. 4. Ask - 4.4%. It seems a little... Read more

By Mitch Joel

January 11, 200810:24 PM

And If You're Looking For The Top 25 Marketing Blogs...

You should definitely check out The Viral Garden where Mack Collier (a "Social Media Consultant) publishes a weekly round-up called - The Viral Garden's Top 25 Marketing Blogs. For this week, the Six Pixels of Separation Blog makes its debut... Read more

By Mitch Joel


January 10, 200811:57 PM

10 Best Blogs On Marketing (That Are Not Marketing Blogs)

Marketers can learn a lot from those who do not consider themselves Marketers. In a RSS world where you can choose what sits in your Google Reader or Bloglines feed, it's important to "get out there" and check out different... Read more

By Mitch Joel

January 9, 200810:45 PM

Should You Be Frightened By What Facebook And Google Know About Your Personal Brand?

If you think online social networks like Facebook or Web 2.0 companies already know way too much about you, what do you think will happen when all of your information is centralized and simple to transfer from one place to... Read more

By Mitch Joel

January 8, 2008 7:38 PM

If You Could Only Have Five Marketing Books...

Packing for the next trip to the Space Station? You know how tight those weight restrictions must be. Virgin Galactic has your first-class ticket booked, but you might be a little lonely if the weather is overcast. Thankfully, Richard Branson... Read more

By Mitch Joel

January 7, 200811:20 PM

Power Within Halifax Looking For Volunteers

If you're interested in volunteering for the Power Within in Halifax, here's your chance. The Power Within is a full-day of leadership and motivation with some amazing speakers. The Halifax event is taking place on February 26th, 2008 at the... Read more

By Mitch Joel


January 5, 2008 8:59 PM

Can You Hear Me Now?

Access is still the issue. Being connected is everything. I've been thinking a lot about technology, mobile and where this is all going from a Marketing perspective. I think we're not going anywhere until we resolve the issue of connectivity.... Read more

By Mitch Joel

January 4, 200811:58 PM

Meatball Sundae By Seth Godin - A Book Review

I just finished reading Seth Godin's latest book, Meatball Sundae. As "messy, disgusting" as Seth Godin describes a Meatball Sundae, this one tasted exquisite. While I typically don't run book reviews on this Six Pixels of Separation Blog, I could... Read more

By Mitch Joel

January 3, 2008 6:31 PM

8 Things You Didn't Know About Me

I'm getting tagged all over the place for this 8 Things You Don't Know About Me Blog chain letter thing. I already took part in a similar one back in December 2006 - Five Things Meme - Tag, Who's Next?.... Read more

By Mitch Joel

January 2, 2008 8:29 PM

Google Reader Shared Items Are Not Private... They Never Were

I was listening to, For Immediate Release - The Hobson & Holtz Report - Podcast #305: December 27, 2007, today (it's one of my personal favourites) and the hosts - Shel Holtz and Neville Hobson - had a One Minute... Read more

By Mitch Joel

January 1, 2008 8:30 PM

Marketing Needs To Understand That Social Media Is Like Punk Music

Crazy snow storm and New Year's Day - U2 could not sing closer to the truth - "all is quiet on New Year's Day." I decided to stay in, get some rest, get primed for Twist Image in 2008 and... Read more

By Mitch Joel