Blog Archives December 2007
December 31, 200711:19 AM

The Webkinz Effect And The Second Wave Of Virtual Worlds

If you have kids, odds are you know about Webkinz. It is a stuffed animal that you buy at retail, it comes with a nametag and code that you claim online at the Webkinz website. Once the "pet" is registered... Read more

By Mitch Joel

December 29, 2007 8:23 PM

The Google Complex

I've been thinking a lot about Google lately. I recently gave my full-day seminar on Social Media Marketing, and as I was running through the section, Tools of the Trade, I realized how much I rely on Google applications to... Read more

By Mitch Joel

December 28, 200711:25 PM

Emotional Branding Can Happen In Online Social Networks

Over the years I've mentioned Maslow's hierarchy of needs on countless occasions when looking at why Social Media and Online Social Networks have taken hold. While I've never taken a psychology class (correction: I've never passed a psychology class), I've... Read more

By Mitch Joel

December 27, 200711:57 PM

Seth Godin Action Figure - The Marketing Gift With A Free Prize Inside

A Seth Godin action figure? Why not? Archie McPhee is now selling the Seth Godin Marketing Guru Action Figure for $8.95 (no, I am not kidding). It comes complete with a purple tie, Mismatched socks (the place where you can... Read more

By Mitch Joel

December 26, 2007 9:33 PM

A New Use For Twitter - The Social Pulse

Around this time of the year, everyone looks forward to seeing the Google Zeitgeist. The Google Zeitgeist takes a look at what keywords and search terms were most popular in 2007, and what the general public was searching for most... Read more

By Mitch Joel

December 25, 2007 9:42 AM

How The e-commerce Grinch Stole Christmas - A Holiday Season Marketing Disaster

Imagine the advertising spend for Boxing Day. Imagine how much money is spent on everything from creative and mechanicals to media and ensuring that your online presence can support the specials and sales. In Canada, Boxing Day is the retail... Read more

By Mitch Joel

December 25, 200712:00 AM

Happy Holidays - Geek Style

Sometimes, there are no words except... Happy Holidays...... Read more

By Mitch Joel


December 24, 2007 7:19 PM

Nokia Internet Tablet and D-Link Wireless Pocket Router - Opened Some Gifts Early

If you're still trying to figure out what to get that somebody special in your life, you're a little late. If you happen to get some cash instead of gifts this Holiday Season, these two items I just got might... Read more

By Mitch Joel

December 22, 2007 8:11 PM

That Facebook Vampire Bite May Be Sucking Your Personal Data Dry As Well

There's been some hearty conversations online about Facebook, third-party applications, where your personal data is winding up, and whether or not individuals understand what they're getting themselves into when they agree to the terms of service of the online social... Read more

By Mitch Joel


December 21, 200711:23 PM

Spoil Yourself This Holiday Weekend With Some Great Audio Featuring Deepak Chopra - Seth Godin And Bryan Eisenberg

I know the Holiday Season is all about giving and being thankful for family and friends, but I see nothing wrong with spoiling yourself a little bit. I'm hoping you'll take ninety minutes during this Holiday Season to spoil yourself... Read more

By Mitch Joel


December 20, 2007 1:41 PM

Social Media - Your Thoughts On The Year That (Soon) Was

At this time of the year, all of the media content shifts to what happened in 2007. You know, that whole "year in review." I guess because I do my best to stay up on the times, those types of... Read more

By Mitch Joel

December 19, 2007 7:36 PM

Share 2007 - The Holiday Greeting Website From Twist Image - Check It Out...

The emails are going out to the Twist Image distribution list as I type this, but I thought I would post the link to our holiday greeting here for you to enjoy as well. The fact is, you're a huge... Read more

By Mitch Joel

December 18, 2007 9:10 PM

It Turns Out Santa Isn't The Only One Who Knows Who's Naughty Or Nice

In my never-ending quest to nurture the unique voice for this Six Pixels of Separation Blog, I've settled on two themes that run throughout my many years of putting thoughts to Blog: 1. Digital Marketing. 2. Personal Branding. Alone, these... Read more

By Mitch Joel


December 17, 2007 3:57 PM

Whopper Freakout Commercial - The Power Of Testimonials Or Something More?

There's been lots of Web chatter about the viral power of the latest Web video from Burger King. It's called Whopper Freakout Commercial. It's on YouTube and you can view it here: When I first watched the Whopper Freakout Commercial,... Read more

By Mitch Joel

December 15, 200711:37 AM

No Slow Down For Online Social Networks - The Numbers Are "Staggering"

When traditional Journalists use words like "staggering" to describe something, my ears always perk up. It's like when someone starts a sentence by saying, "it's incumbent on us..." I always feel like what comes next is something I should be... Read more

By Mitch Joel

December 14, 200711:53 PM

Forget About The Long Tail And Focus On The Long Road

In a recent episode of my Podcast, Six Pixels of Separation - The Twist Image Podcast, I blurted out something. It was unintentional, but got a lot of attention... and it got me thinking. I was talking about the power... Read more

By Mitch Joel

December 13, 200711:39 PM

The Fluid Web And The Waves Of Change In Online Marketing Metrics

The Fluid Web is becoming a reality and we simply don't have the Digital Marketing metrics in place to measure it and define success. I first heard about the Fluid Web from Avinash Kaushik - Analytics Evangelist at Google -... Read more

By Mitch Joel

December 12, 2007 3:45 PM

Five Podcasts That Will Make You Fall In Love With Podcasting - The EarIdeas Challenge

Hugh McGuire - the guy behind LibriVox and all 'round great online community guy recently launched his latest project - EarIdeas - which is described as "a collection of the best thoughtful audio available on the web. We've got shows... Read more

By Mitch Joel

December 11, 2007 5:26 PM

Blog Marketing Strategy - Links Or Subscribers?

Did you ever play that game when you were young: you can only choose one... you can't have both? I have been thinking a lot lately about how the Blogosphere is going to evolve and grow. A lot this thought... Read more

By Mitch Joel

December 10, 200710:25 PM

Ten Simple Steps To Build Your Twitter Community

Have you tried Twitter or any of the other Micro-Blogging platforms like Jaiku? They are little Blog feeds that empower an individual to answer the question, "What are you doing?" in 140 characters or less. You can add people to... Read more

By Mitch Joel

December 8, 2007 3:02 PM

Digital Marketing Agencies Should Not Adjust Campaigns For The Web But Lead The Brand Strategy

Normally, after reading a Blog posting title like that, the standard response is, "here Mitch goes again..." It turns out that I have nothing to do with that statement, because it comes from a recent Forrester Research study, according to... Read more

By Mitch Joel

December 7, 2007 9:42 PM

The Story Of Stuff - All Hot And Viral... With A Cause

It's been a long while since a website has stirred up this much buzz... this fast. Have you checked out The Story Of Stuff with Annie Leonard yet? I've had a fistful of email and calls about it. Here it... Read more

By Mitch Joel

December 6, 200711:21 PM

Twist Image Wins Boomerang Award For Scotiabank

Warning: Self-promotional Blog posting... I just got back from the annual InfoPresse Magazine Boomerang Awards. While you may have never heard about it, it is becoming a massive event. InfoPresse Magazine is the Quebec Marketing and Communications industries trade publication... Read more

By Mitch Joel

December 5, 2007 9:07 PM

A Comment On Comments On Blogs

The concept of whether or not a Blogger should allow comments on a Blog is one of the oldest in Social Media. In the interest of full disclosure, it took years (literally) until I opened up the comments on this... Read more

By Mitch Joel

December 4, 2007 9:38 PM

Another Perspective On The Web 2.0 Bubble

This time to the music of Billy Joel... Hat tip to TechCrunch.... Read more

By Mitch Joel

December 4, 2007 7:04 AM

The Disconnect Between Marketing And Digital Marketing

Seth Godin has a Blog post today called, Time Has A Long Tail Too, that highlights perfectly the problems that Advertisers and Marketers are having with the Digital Marketing space. The crux of Godin's post is about how still, after... Read more

By Mitch Joel

December 3, 2007 9:13 PM

David Weinberger Keynote From The Defrag Conference

I was just catching up on some feeds and noticed that David Weinberger (co-author of The Cluetrain Manifesto and author of Small Pieces Loosely Joined and Everything Is Miscellaneous) posted on his Joho The Blog this: The Value Of The... Read more

By Mitch Joel


December 1, 200710:21 AM

Are Links To Other Sites Really A Compelling Blog Post?

I've avoided adding the functionality to the Six Pixels of Separation Blog where you get a Blog posting called, Links, with the date after it. I see this on so many Blogs, and I just don't get it. With the... Read more

By Mitch Joel