Blog Archives November 2007
November 30, 2007 9:34 PM

CBC Podcasts For Search Engine And Spark Define The New Audio Channel

When did the CBC get cool? Matching up with the TV show The Hour with George Stroumboulopoulos, the CBC - Canadian Broadcasting Corporation - also has slews of Podcasts. I've had the pleasure of meeting and hanging out with some... Read more

By Mitch Joel

November 29, 200710:48 PM

The Marketing Industry Can Learn A Lot From The Music Industry - Especially When It Comes To Technology

"Morris insists there wasn't a thing he or anyone else could have done differently. 'There's no one in the record company that's a technologist,' Morris explains. 'That's a misconception writers make all the time, that the record industry missed this.... Read more

By Mitch Joel

November 28, 2007 9:43 PM

Online Social Networks Double Bubble

What do you think about the "B" word? Bubble. I lived through the dot com bubble. I was there before it happened. I even stuck around for a little bit after. Being on the search engine side, I had a... Read more

By Mitch Joel

November 27, 200710:14 PM

How Facebook Is Crushing Your Personal Brand (And You Don't Even Know It)

I think I had a meltdown on twitter today. tweet #1 - "do people really understand the ramifications of constantly sending invites and questions via Facebook? There are ramifications. Major ones." tweet #2 - "ramifications = I think less of... Read more

By Mitch Joel

November 26, 2007 9:38 PM

Technorati Rank - Blogroll The Charts And The Blogger's Guide To SEO

Does anyone understand Technorati Rank? A few weeks back, I dropped from eight thousand and something (out of the one hundred millions plus Blogs that Technorati tracks) to twelve thousand and something (not a good thing). I noticed this morning... Read more

By Mitch Joel

November 24, 2007 1:55 PM

Bloggers Pass Journalists On The Credibility Barometer - Mark This Day

Several years back, I was asked to speak in Toronto at a two-day conference called, Leveraging Blogs For Corporate Communications (I just checked - the link has been removed). One of the stand-out sessions involved a panel discussion with the... Read more

By Mitch Joel

November 23, 2007 4:30 PM

Marketing Defined... Leave It To Seth Godin

I was on the phone with Bryan Eisenberg - co-author of Call To Action and Waiting For Your Cat To Bark and the online marketing optimization guy behind GrokDotCom. He was telling me that he interviewed Seth Godin to discuss... Read more

By Mitch Joel


November 22, 2007 2:15 PM

Power Within (And Me) Coming To Halifax With Anthony Robbins

Here's a quick self-promotional Blog posting: The Power Within is coming to Halifax on February 26th, 2007 at the Halifax Metro Centre for the first time - Power Within Halifax. This all day leadership event will be headlined by the... Read more

By Mitch Joel

November 21, 2007 6:17 PM

The Wonderful World Of Widgets

Yesterday I attended the IAB Canada - Interactive Advertising Bureau - annual Interactive To The Max full-day event. In fact, because IAB Canada is celebrating their tenth year anniversary, this is the special "Genius Edition" of Interactive To The Max.... Read more

By Mitch Joel

November 20, 200711:43 PM

Marketers Meet The Millennials

A couple of weeks back I saw a segment on 60 Minutes entitled, The Millennials Are Coming! (now available online). This is the new Generation Y (or Gen X). It's people born between 1980 - 1995 (currently aged 12 -... Read more

By Mitch Joel

November 19, 2007 8:05 PM

Your Blog And Podcast Are Not Enough - Start Adding Comments

I've been watching the traffic to this Six Pixels of Separation Blog and Podcast. It's not that things have slowed down. Quite the contrary. There seems to be more action in the comments section then ever before and, by the... Read more

By Mitch Joel

November 17, 200710:44 AM

If Marketers Are Drowning In Data Imagine How We Feel In Digital Marketing

While sitting through the awards ceremony at last night's Canadian Marketing Association 2007 Annual Awards, it struck me how many statistics were being tossed out on ROI, data and sell-through. I know that on the Direct Marketing side - and,... Read more

By Mitch Joel

November 16, 200711:58 PM

Twist Image Wins Canadian Marketing Association Digital Innovation Award

I promised myself I would do as little self-promotion on this Blog as possible, but this news is just too big and too important to not share with this community. Earlier tonight at the Canadian Marketing Association Annual Awards, our... Read more

By Mitch Joel

November 15, 200711:48 PM

Figuring Out Who Should Own Social Media

Who should own Social Media? Yes, I'm re-opening this can of worms. But, it's not my fault. I was listening to the New Communications Conversations Podcast: Joseph Jaffe, Jim Nail And Jen McClure Discuss Conversational Marketing Study today and there... Read more

By Mitch Joel

November 14, 2007 8:37 AM

Last Minute - Geek Dinner Montreal Tonight With Debbie Weil

I'm attending (and presenting) at Webcom Montreal today. I was just having a breakfast chat with Debbie Weil author of The Corporate Blogging Book and Blogger over at BlogWrite for CEOs. Her flight is only leaving tomorrow morning, so I... Read more

By Mitch Joel

November 13, 200711:44 PM

The Perfect Mouse Trap

While Marketers try to figure out how to build a better mouse trap, it turns out that I'm busy trying to buy the perfect mouse. You know that little computer peripheral that you spend most of your day with. I... Read more

By Mitch Joel


November 12, 200711:41 PM

Blogging And Lessons Learned From My Days In The Music Industry

You may not know this, but my first "real" job was in the music industry. I guess you could have called me a Music Journalist, but I never liked the word "journalist," so I used to tell people that I... Read more

By Mitch Joel

November 10, 2007 4:45 PM

Firefox Extensions That Make Me A Better Marketer

While speaking at CommerceThink '07 for Google this week, I spent the first day sitting next to Avinash Kaushik, who told me all about a Firefox extension called, DownThemAll!, that enables you to download everything off of a single Web... Read more

By Mitch Joel

November 9, 2007 9:52 PM

Want The Kind Of Success That Google Has? Read What They Read

Another key take-away from speaking at Google's CommerceThink '07 conference that took place at the Googleplex over the past few days, is how much people there read, discuss and challenge some of the most cutting-edge business and current affaires books.... Read more

By Mitch Joel

November 8, 200711:34 PM

Lessons From The Googleplex

My mind is still buzzing from today. I was invited by Google to come and speak at their CommerceThink '07 conference, which took place today (and tomorrow) at the Googleplex. Obviously, it was a speaking offer I could not refuse.... Read more

By Mitch Joel

November 7, 2007 6:06 PM

What OpenSocial Really Means To Marketers And The Future Of Online Social Networks

Data and access. It's just that simple. After the recent announcement of Google's OpenSocial program and the many online social network platform that are embracing it, much of the media attention is focusing on if this is a "Facebook Killer,"... Read more

By Mitch Joel

November 6, 200711:46 PM

Virtual World Reality Check

When was the last time you were in Second Life? It has been a while since Mitch Till (my Second Life Avatar) has added any value to the online virtual world community. It doesn't mean I don't think about online... Read more

By Mitch Joel

November 5, 200711:47 PM

Online Personal Branding - The Next Wave Of Branding And Marketing Gets Personal

I've been a little cryptic about my whereabouts today, but now the cat is out of the bag. The first piece of media came out of The Vancouver Sun in an article titled, Your Online Persona Reflects Your True Image:... Read more

By Mitch Joel

November 3, 200710:16 PM

This Is PodCamp Boston - This Is What Makes Social Media So Special

It's Saturday night. I just got back from BarCamp Montreal 3 and I'm still "feeling" the power of these communities. Whether it is online or in person. Bob Goyetche from the Canadian Podcast Buffet posted a video of an amazing... Read more

By Mitch Joel


November 2, 200711:13 PM

Mobile Marketing - Are Marketers' Heads Stuck In The Sand?

Have you been paying attention to the mobile space these past few weeks? Things are getting stupid (in the best of ways). To kick off the Widget waggle a little, RIM (the makers of Blackberry) launched a Facebook app for... Read more

By Mitch Joel

November 1, 2007 9:37 PM

LibriVox Does What All Marketers Pray For - It Gets People To Do Stuff For Free (Happily)

I got a great email the other day from Hugh McGuire. Hugh is the founder of LibriVox - one of my favorite online plays. LibriVox takes books that are available in the public domain and makes them available as free... Read more

By Mitch Joel