Blog Archives August 2007
August 31, 200711:03 PM

Getting To The PowerPoint - True Art In Presentation - Welcome Pecha Kucha

Two weeks ago I was on a plane heading back home from BarCamp Nashville when I came across an article in the September 2007 issue of Wired Magazine that stopped me in my tracks. The article was called, Get To... Read more

By Mitch Joel


August 30, 200711:31 PM

Quechup, Bacn And The High Caloric Intake Now Needed For Online Social Networking

I am always interested in new and interesting nomenclature. It's also become par for the course for anything Web 2.0-esque to have a name with no vowels in it. There are two new words you need to understand before dipping... Read more

By Mitch Joel

August 29, 200710:39 AM

Personal Brand Audit - How To Maximize Your Ego Surf

Your Personal Brand is becoming more and more critical as online social networks and Social Media, in general, become pervasive. Not a day goes by that someone, somewhere, is not checking out who you are, what you're about, and whether... Read more

By Mitch Joel


August 28, 200710:36 PM

Google AdWords Is The Gateway Drug To Online Advertising

I just took a quick look at the markets to see how Google is doing. The stock closed today at over five hundred dollars per share. I remember when Google went public. I remember how prior to going public there... Read more

By Mitch Joel

August 27, 200710:19 PM

The Facebook Undertow - We're All Getting Caught In It

On many instances I've made the argument that online social networks (like Facebook) should mimic real life social networks to get optimal output for individuals. My main contention used to be around the age-old adage of: it's the quality of... Read more

By Mitch Joel

August 26, 2007 7:48 AM

The Long Tail Of Content

The days of, "do you remember when so-and-so said that thing on TV? What ever happened to them?" is long gone. Whether it is fear, stress, anxiety, stupidity, or everything combined, The Long Tail of content is alive, well and... Read more

By Mitch Joel

August 25, 2007 3:30 PM

Boliao - A New Movement In Digital Marketing

Prior to putting fingers on the keyboard, I had one huge fear about this Blog posting: that this would be that moment in time where I feel old and out of the loop. Let's see how it goes. While I... Read more

By Mitch Joel

August 24, 200710:32 PM

BarCamp Nashville 2007 - Feature Video

I just caught a glimpse of this movie all about BarCamp Nashville 2007. It brought back some great memories. It's under five minutes, but it really captures the spirit and energy of what is happening through these online social networks... Read more

By Mitch Joel

August 23, 2007 7:05 AM

flickr - Geek Dinner Toronto And Thoughts About Photography

I had an epiphany on my flight from Toronto to Nashville to speak at BarCamp Nashville last weekend: I suck at photography. It's not just taking pictures that I'm weak at. I don't even have a camera. Not having a... Read more

By Mitch Joel

August 22, 2007 5:24 PM

The Universal Avatar - I'm One Person Online, Why Not Let Me Experience The Web That Way?

You are one person, why can't you experience the Web in the same fashion? Why must we all constantly create unique profiles and Avatars for the multitude of online social networks, virtual worlds and sites requiring registration or sign up?... Read more

By Mitch Joel

August 21, 200710:45 AM

The Long Tail Extends To Montreal - Chris Anderson From Wired Magazine To Speak At InfoPresse Event

Chris Anderson, the famed author of The Long Tail and Editor at Wired Magazine has been confirmed to speak in Montreal at an InfoPresse event, "Les nouveaux modèles d'affaires - A l'heure de l'interactif" (roughly translated as: New Business Models... Read more

By Mitch Joel


August 21, 2007 8:45 AM

Geek Dinner Toronto Is Tomorrow... And At Capacity

I love the fact that we have close to sixty people confirmed and attending the Geek Dinner Toronto tomorrow night. I know that both Michael Seaton (Scotiabank and The Client Side) and Julia Stein (Fleishman Hillard and Sophisticated Bohemian) are... Read more

By Mitch Joel

August 20, 2007 2:22 PM

What You Can Do To Grow This (Or Any) Online Community

The Digital Marketing world continues to twirl around ways to advertise, monetize or build sponsorships for these online social channels. Whether you call it Web 2.0, Social Media or the Live Web, Marketers are struggling to figure out how to... Read more

By Mitch Joel

August 18, 2007 8:56 AM

Online Social Networks Resort To Email Spam And Telemarketing Follow-Ups - Not Impressed

Originally, I thought it was an anomaly, but now it's happened on more than a few occasions. The first instance, I was invited through a trusted peer to join a new online social network that was targeting the business crowd.... Read more

By Mitch Joel

August 17, 2007 2:25 PM

Marketing Insights Galore From The Magazine Rack - I'm Not Joking

For all of the links, Blogs, Podcasts and feeds that I'm constantly shoving down your pipes, the fact remains that I love magazines. Used to_ still do. The sad reality is that there is just not enough great consistent content... Read more

By Mitch Joel

August 16, 2007 6:00 AM

IAB Canada - Interactive Advertising Bureau - Social Media Marketing Seminar Starts Up Again In September - Get Ready Calgary, Toronto, Ottawa and Montreal

I'm very excited to announce that the success of the last full-day seminars on Social Media Marketing were such a raging success that the IAB Canada - Interactive Advertising Bureau - has slated a new tour for me. Just announced... Read more

By Mitch Joel

August 15, 200712:08 PM

Social Bookmarking In Plain English

Sometimes a video can say much more than text. This seems to be the case with everything Lee Lefever does over at Common Craft. I've featured his very insightful (and easy-to-understand) explanations of the many tools and technologies we're seeing... Read more

By Mitch Joel

August 14, 200711:36 AM

Geek Dinner Toronto - Next Week - Wednesday, August 22nd, 2007

I was just chatting with Michael Seaton (Scotiabank and The Client Side) and Julia Stein (Fleishman Hillard and Sophisticated Bohemian) about my overnight stay in Toronto next week, when it hit me: "it's been far too long since the last... Read more

By Mitch Joel

August 13, 2007 9:15 PM

Google Reader Shared Items - Are You Sharing?

Some of you might read this Blog posting and ask yourself if I've either lost my mind or completely fallen asleep on this functionality. The answer, in short, is possibly and yes. One of the features I've always loved about... Read more

By Mitch Joel

August 11, 2007 3:34 PM

Rajawongse Tailor Or And A Lesson In Word Of Mouth Marketing

On July 28th, I had a Blog posting titled, Twist Image Viral Marketing Strategy - Guaranteed Success Or Your Money Back, that caused some conversation and ignited additional personal insights into what, exactly, word of mouth marketing truly is: how... Read more

By Mitch Joel

August 10, 200710:57 PM

BarCamp Nashville Next Week - See You There

Dave Delaney of the Podcast, Two Boobs And A Baby Plus, extended a speaking invitation to me for BarCamp Nashville. BarCamp Nashville is taking place next weekend - August 18th, 2007 at the Exit/In from 12:00 pm - 12:00 am.... Read more

By Mitch Joel

August 9, 200711:13 PM

An Open Letter To Joe Kolshak - Executive Vice President And Chief Of Operations For Delta Airlines

Dear Joe, Today was one of the first (and hopefully) last times that I plan on flying Delta Airlines. It's funny that I'm writing this to you, because as my Blog gains in popularity and our Digital Marketing agency, Twist... Read more

By Mitch Joel

August 8, 200711:06 PM

Knowledge@SMU Features Interview On PodCamp Singapore And Social Media

I was just flipping through my Google News Alerts (yes, I was ego surfing) and was happy to see that an interview that Michael Netzley from Singapore Management University, CommunicateAsia and curator of PodCamp Singapore recorded with me was posted... Read more

By Mitch Joel


August 7, 200710:34 PM

Advertising Age Power 150 Top Media And Marketing Blogs - Twist Image Ranks At #68

There must be some kind of synchronicity in this world. A couple of weeks back, I discovered Todd And and his Power 150 list ranking the top Media and Marketing Blogs in the world. Todd has been running this list... Read more

By Mitch Joel

August 6, 2007 8:04 PM

Ever Heard Of Digilanti Or Social Operating System? You Should...

I am on my flight from Phuket to Bangkok and I finally had a chance to crack open the latest issue of Wired Magazine (August 2007 - with Martha Stewart on the cover). I came across two new and interesting... Read more

By Mitch Joel

August 4, 200711:11 PM

Web 2.0 To Web 3.0 According To Eric Schmidt Of Google

If you were unsure of how to define Web 2.0 and were wondering what Web 3.0 will look like, I'm not sure that this video will help much. It's Eric Schmidt from Google fielding the question: What do you think?... Read more

By Mitch Joel

August 3, 2007 8:27 PM

Why I Blog

As I write this (on my Blackberry), I am sprawled out on a lounge chair on Laguna Beach facing the Adaman Sea in Phuket, Thailand. It's summer vacation time and most people would tell me to unplug and put the... Read more

By Mitch Joel

August 2, 2007 7:41 AM

Mobile Madness, Hand Sets And Where North America Lags In Social Media

Bryan Person from the New Comm Road Podcast sent me a direct message from Twitter thinking that there might be an interesting post on the topic of mobile usage here is South East Asia. I don't think I'm cracking the... Read more

By Mitch Joel

August 1, 200711:26 PM

PR 2.0 And The Mediamorphisis Of The World

I wrapped up my last day in Singapore speaking and attending the PR 2.0 - Engaging Stakeholders In The New Media Landscape - conference put on by the IPRS - Institute of Public Relations Singapore today. This full day event... Read more

By Mitch Joel