Blog Archives January 2007
January 31, 2007 9:31 PM

"Only The Lonely Write Blogs, Prof Says" - From The Cover Of Today's Montreal Gazette

I'm in Toronto having breakfast when my mobile rings and I'm asked: "did you see The Montreal Gazette today? There's a story on the cover that says, 'Only the lonely write Blogs.'" I had only one response: "Yeah, it's lonely... Read more

By Mitch Joel

January 30, 2007 8:39 PM

Marketing Martini - A New Marketing Podcast By Bill Sweetman

I can't remember when I first met Bill Sweetman, but I'll guess that it had something to do with both of us being contributors over at One Degree. Sweetman is one of the first real Canadian Digerati and a much... Read more

By Mitch Joel

January 29, 2007 8:15 PM

Canadian Marketing Association National Convention And Trade Show Hits Ottawa In 2007

I must have done something right during my presentation for the Digital Marketing Conference which is organized by the CMA - Canadian Marketing Association, as they just announced that I will be one of the keynote speakers for the 2007... Read more

By Mitch Joel


January 27, 200711:24 PM

It's Twist Image Not Twistimage or TwistImage

I've been noticing that in a lot of Blogs and commentary on Twist Image, there are alternate spellings of the company name that includes: Twistimage and TwistImage. I have no idea where this mutation of Twist Image came from. It's... Read more

By Mitch Joel

January 27, 200711:11 AM

Montreal Business Book Review Session Next Week Is Postponed

I'm really upset about this. We were all set to meet next week for the Montreal Business Book Review to discuss the book, Convergence Culture: Where Old and New Media Collide by Henry Jenkins. Unfortunately, I have to postpone this... Read more

By Mitch Joel

January 26, 200711:48 PM

Not Just Another Air Canada Customer Service Rant

I'm Blogging this from my Blackberry. It's been a long day (still is). I've been on this Air Canada plane stuck on the Toronto tarmac since 4:30 pm (it's now 9:45 pm). Over five hours. Everything from runway delays to... Read more

By Mitch Joel

January 25, 200711:45 PM

Geeked Out At Geek Dinner Toronto IV

It was quite the night at Geek Dinner Toronto IV tonight. After the AIMS Canada event, Should Your Company Be Podcasting?, a group of close to forty Toronto Digerati headed over to Marcel's on King Street where we commandeered the... Read more

By Mitch Joel

January 24, 2007 7:00 AM

Diesel Brand Hijacks Themselves - Goes YouTube And MySpace Nuts For Heidies

Diesel, the infamous denim company, is making some bold moves on their website. At first glance it looks someone hacked their site (the big idea). These "Hackers" are actually two very cute young ladies who have renamed the site "Heidies"... Read more

By Mitch Joel

January 23, 2007 6:38 AM

Kevin Bacon Backs Six Degrees - You Could Have Had Six Pixels Of Separation

There's a new social networking site that launched this week with a bent on charity called Six Degrees. The main spokesperson for the site is Kevin Bacon. Bacon was the brunt of a game called Six Degrees of Kevin Bacon.... Read more

By Mitch Joel

January 22, 2007 8:12 AM

What No One Ever Tells You About Blogging And Podcasting By Ted Demopoulos Comes Out

Ted Demopoulos, who co-wrote the book, Blogging For Business, with For Immediate Release Podcast co-host, Shel Holtz, just published his latest book, What No One Ever Tells You About Blogging And Podcasting - Real-Life Advice From 101 People Who Successfully... Read more

By Mitch Joel


January 20, 2007 6:40 AM

Are Major Corporations Killing The Podcast Space?

Rob Hyndman is a Canadian Lawyer who is also a Blogger and one of the organizers behind the Mesh Conference (I'm a huge fan of his Blog). In a post from yesterday entitled, Podcasts: Everything Old Is New Again, Hyndman... Read more

By Mitch Joel

January 19, 2007 6:42 PM

Foreword Thinking: The Business And Motivational Book Review Podcast Gets Announced

For the past little while I have been hinting that a new Podcast was in the works and I have also been hinting at changes to the Montreal Business Book Review. While the deal has been in place since before... Read more

By Mitch Joel

January 18, 2007 1:02 PM

Apple And iTunes Sent Me A $50 Gift Card For No Apparent Reason

With all of the talk about how Microsoft sent a bunch of Bloggers an Acer Ferrari laptop with Windows Vista preloaded on it in hopes that they would talk about Vista on their respective Blogs, there seems to be a... Read more

By Mitch Joel

January 17, 2007 6:24 AM

Edelman Releases A Corporate Guide To The Global Blogosphere... No Canada

Last week the Public Relations firm Edelman (who are also known for their Edelman Annual Trust Barometer) released, A Corporate Guide To The Global Blogosphere. A Corporate Guide To The Global Blogosphere is a forty page white paper that takes... Read more

By Mitch Joel


January 16, 2007 7:44 AM

A Communications Truth About An Inconvenient Truth

My passion for the movie, An Inconvenient Truth, was rekindled this past weekend care of Terry Fallis from the Inside PR Podcast (the other co-host is the enigmatic David Jones). Fallis has an audio segment on Inside PR #40 where... Read more

By Mitch Joel


January 15, 2007 8:42 PM

Geek Dinner Toronto IV - Attack Of The Conversation - Next Week

On January 25th, 2007, I will be in Toronto speaking at the AIMS Canada event, Should Your Company Be Podcasting? My presentation, "Podcasting - The Audience Is Listening... The Audience Is Creating," is ready and Michael Seaton from Scotiabank and... Read more

By Mitch Joel

January 13, 200712:14 PM

Building A 3D Personal Brand

Anna Farmery over at The Engaging Brand Blog and Podcast had this post: 3D Is The Place To Be! yesterday. The post was inspired by a conversation (and Podcast) she conducted with Jason Alba of Jibber Jobber - a Blog... Read more

By Mitch Joel

January 12, 2007 8:28 AM

Joseph Jaffe and Seth Godin Prep New Books - Maybe That Will Light A Fire Under Me?

There's going to be some great summer business book reading coming your way. Joseph Jaffe recently announced on his Blog, Jaffe Juice, that his new book, Join The Conversation, is well under way here: 2 Ways You Can Join The... Read more

By Mitch Joel


January 11, 200711:08 PM

The Marketing Facts (We All Don't Want To Face) Behind Apple's New iPhone And Apple TV

Your whole marketing world just changed and you did not realize it. Big statement. Big thoughts. Big opportunities. This all comes courtesy of the recent announcements by Apple of the iPhone and Apple TV. Why am I making such dramatic... Read more

By Mitch Joel

January 10, 200710:51 PM

Old School Link Love From Marketing Magazine

There was a buzz around the Twist Image shop today as the January 15, 2007 edition of Marketing Magazine arrived in the mail. On the cover was a headline that read, "Our Man Mitch: He's everywhere. Twist Image head Mitch... Read more

By Mitch Joel

January 9, 2007 1:48 PM

Apple iPhone Gets Announced By Steve Jobs

Gadget Geeks, start your engines. C.C. Chapman over at Managing The Gray just shot me a Skype IM to this link: Engadget - The Apple iPhone Runs OS X. Steve Jobs made the announcement a couple of hours ago at... Read more

By Mitch Joel

January 8, 2007 8:44 PM

Second Life Goes Open Source

There was some big news from the online virtual world realm and the open source community today. Linden Lab - creators of Second Life - has opened its software with plans to do the same for its server-side technology to... Read more

By Mitch Joel


January 7, 2007 9:02 PM

The Digital Divide Gets Human

The original notion of The Digital Divide was how technology would create a larger gap between the "haves" and the "have nots" (think about third world countries versus places that have an Apple Store in every shopping mall). It's my... Read more

By Mitch Joel

January 7, 2007 3:24 PM

No SPOS #34 - The Twist Podcast Today - Sorry

I am trying to stick to a weekly schedule for Six Pixels Of Separation - The Twist Image Podcast, but I am grappling with a bad cold (as you've heard in the past few episodes), and it really came out... Read more

By Mitch Joel

January 6, 200710:41 AM

My Box In A Box Is Viral In Viral Marketing

Saturday Night Live is seeing a slight resurrection by taking show segments (some shown on regular TV and some not) and uploading them to YouTube. Lazy Sunday is still a perfect example of this. This tactic is also a prime... Read more

By Mitch Joel


January 5, 200711:10 PM

LinkedIn - More Ways To Get The Most Of This Business-related Online Social Network

I was reading Shel Holtz' Blog today, A Shel Of My Former Self, and his post, Taking Advantage Of LinkedIn. Like Shel, I get many questions and comments about how to better use LinkedIn and whether or not it is... Read more

By Mitch Joel

January 4, 2007 8:54 PM

Business Book Madness Over At

I just got back from New York and while unpacking, I stacked up the books I bought at retail. They included: - Citizen Marketers - When People Are The Message by Ben McConnell and Jackie Huba. - Creating Customer Evangelists... Read more

By Mitch Joel

January 3, 200710:51 PM

Being (Somewhat) Offline Makes You Realize How Much Can Be Fixed By The Online World

Today was a major shopping day - everything from books and shoes to food and other goodies. I have a handful of cross-border shopping rules: only buy it if you can't get it at home (i.e. Trader Joe's) or if... Read more

By Mitch Joel

January 2, 200711:08 PM

Home Depot Could Say, “You Can Do It... Do It Yourself”

I'm not much of a handy person. I can hardly switch a lightbulb (it's actually kinda sad), let alone fix a serious problem. There was a plumbing issue in the house tonight, so we did a quick jet over to... Read more

By Mitch Joel

January 1, 200711:06 PM

Need Original Art? Buy It On eBay

I'm visiting family in New York and I had another Six Pixels of Separation moment. There is some new (and original) artwork hanging up on the wall in the living room. Upon discussion I was informed that the artwork was... Read more

By Mitch Joel